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Make Learning More Enjoyable
Where Dreams Take Shape, and Designs Light Up Childhood
IIGEN CREATIVE Our Design Philosophy
  • 01
    01
    Creative Drive

    With creativity as its core, iiGEN is dedicated to make learning more enjoyable. Its products are distinguished by their innovative designs, with each item reflecting a deep commitment to advancing the world of stationery. iiGEN not only fulfills practical needs but also sparks joy and inspires creativity through its thoughtful design.

  • 02
    02
    Practicality Comes First

    iiGEN emphasizes functionality and practical value, achieving a seamless integration of creative expression and utility through material craftsmanship, structural design, and functional scenarios. For instance, the "soap eraser" is not only inventive but also practical due to its larger size, which makes it harder to lose and more durable, effectively meeting users' needs for convenience and longevity.

  • 03
    03
    Deep IP Integration

    As the world's leading brand for licensed IP stationery, iiGEN goes beyond merely applying IP graphics to existing products. Instead, it deeply integrates each IP's unique attributes and collaborates with IP partners to create original designs. By working with classic global IPs such as Sanrio, My Little Pony, Jurassic World, Transformers, and Gabby's Dollhouse, iiGEN infuses the distinctive personality and emotional appeal of these brands into its stationery. This approach not only lowers the decision-making barrier for consumers but also fosters long-term brand loyalty through emotional connection.

  • 04
    04
    Human-Centered Design

    iiGEN adopts a user-centric approach, placing consumer needs and experience at the heart of product design. Recognizing that children dislike preachy marketing, iiGEN enhances the fun of IP to create engaging products. As a result, iiGEN stationery is not just a learning tool but also meets emotional needs, adds joy to study and life, and helps alleviate academic stress

  • 05
    05
    Quality and Safety

    While integrating cultural and creative attributes, iiGEN ensures steady and reliable product quality. Our manufacturing facilities hold major international certifications—including BSCI, SMETA, NBC, FAMA, WCA, and ISO9001—to build a creative product matrix that meets global standards for environmental protection, quality, and safety. This commitment guarantees consumer safety during use.

  • Creative Drive
  • Practicality Comes First
  • Deep IP Integration
  • Human-Centered Design
  • Quality and Safety
LZ STATIONERY CO., LTD. Our Design Capabilities

  • Design Team Matrix

    iiGEN has established two major design centers in Hangzhou, China, and Seoul, South Korea, supported by a team of over 70 professional designers. The entire design process is overseen by a Design Director based in South Korea, who provides strategic planning and creative direction, ensuring our product innovation is driven by a truly international perspective.
    Design Team Matrix

  • Innovative R&D Engine

    iiGEN invests over RMB 5 million annually in dedicated mold R&D to ensure distinctive product design and core competitiveness. The product line is highly dynamic, boasting a portfolio of more than 1,000 SKUs. Among these, IP-authorized designs constitute up to 80%, enabling iiGEN to continually lead market trends.
    Innovative R&D Engine

  • Intellectual Property Barriers

    iiGEN has accumulated more than 300 patents and maintains an annual application rate of 50+ new product patents. This builds a solid moat to protect the uniqueness and innovation of its products.
    Intellectual Property Barriers
IIGEN CREATIVEDesign Gallery