English 
The 75th Spring Fair Birmingham, the UK's leading consumer goods and gifts exhibition, was held from February 2nd to 5th, 2025. Recognized as one of the world's top four trade fairs for consumer goods, Spring Fair has been one of the UK's most historic and influential professional trade events since its inception in 1950, covering nearly all categories of consumer goods.
At this exhibition, iiGEN Stationery made a remarkable impression, attracting thousands of professional buyers from the UK and other European countries across various sales channels.
At the iiGEN booth, our professional overseas sales team engaged with numerous potential buyers, delivering detailed presentations on the products' craftsmanship and design concepts. Throughout the three-day event, iiGEN showcased its creative and diverse product portfolio to European buyers. The display included licensed products from popular IPs such as My Little Pony, Transformers, and Jurassic World, alongside self-owned IP series like Lazy Stars, Kun Panda, Carrot, and Football.
These products cover a full range of items, including erasers, notebooks, pencils, backpacks, and pencil cases. They are all characterized by innovative design, DIY features, and proven safety, which earned high praise from buyers.
Through this exhibition, iiGEN not only further expanded its presence in the European market but also offered global consumers more high-quality and innovative stationery options, demonstrating the brand's strong competitiveness on the international stage.
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