English 
The Frankfurt International Spring Consumer Goods Fair (Ambiente) was held from February 7th to 11th at the Frankfurt Exhibition Center in Germany. As the world's largest and most influential trade fair for consumer goods, it attracted tens of thousands of professional visitors and exhibitors.
iiGEN became a highlight of the exhibition, as its innovative products—including licensed IPs like My Little Pony,Transformers and Jurassic World,as well as self-owned IP series like Lazy Stars,Kun Panda,Carrot,and Football—drew significant attention from international buyers and experts.
A stationery distributor from Slovenia praised iiGEN's products, saying, "iiGEN's products not only offer practicality but also showcase unique design innovation. Each stationery item feels like an exquisite toy, making it irresistible."
During the exhibition, iiGEN reached cooperation intentions with several renowned European stationery distributors, further expanding its overseas market presence. Xu Liangzhi, the brand's founder, stated, "iiGEN is committed to becoming the world's leading brand for licensed IP stationery. Our product range includes erasers, notebooks, pencils, school bags, and pencil cases, aiming to make learning more enjoyable through creative stationery. In the future, iiGEN will continue to uphold its innovative philosophy, using high-quality products and unique design language to showcase the creativity and charm of Chinese brands to the world."
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