iiGEN presents at CSF: Exploring the innovative development of global licensed IP stationery.

The 119th China Stationery Fair commenced on June 11th at the Shanghai New International Expo Center. iiGEN Culture, the world's leading brand for licensed IP stationery, made a remarkable debut in Hall E1. Its portfolio of globally renowned IPs, including Sanrio, My Little Pony, Jurassic World, and Transformers, proved to be a major attraction, receiving an enthusiastic response from the on-site audience.

iiGEN currently holds licenses for over ten top-tier IPs that are immensely popular worldwide. Several of its core product categories boast some of the most comprehensive IP portfolios on the market.

Moving forward, iiGEN remains committed to pioneering the innovative development of authentic licensed IP stationery. With dedication, the company aims to provide high-quality learning tools for primary and secondary school students across China and the globe, embodying its brand philosophy of "Make learning more enjoyable."

Licensed products featuring popular IPs such as My Little Pony and Sanrio were highly sought-after at the event.

The China Stationery Fair (CSF), established in 1953, is a leading cultural and office supplies trading platform in the Asia-Pacific region. It serves as a premier event for showcasing new products, designs, channels, and concepts in the industry, attracting numerous leading domestic and international brands. iiGEN's exhibition space, themed "Creative Stationery,Innovative Dimensions," was located at booths E1-A005 and E1-A010, covering a total area of 162 square meters. Through an immersive IP-themed environment and a diverse product matrix, the display effectively highlighted iiGEN's core competencies and business collaboration value as the world's leading brand for licensed IP stationery.

At the exhibition, iiGEN showcased its most popular top-tier international IPs, including Sanrio, My Little Pony, Ultraman, Transformers, Harvard University, and Jurassic World. Furthermore, IPs such as Chiikawa, Disney (featuring Frozen, Marvel, and Disney Tsum Tsum), Pokémon, and Detective Conan made their debut at the event. Among the displayed items, creative stationery like pencil cases, erasers, school bags, and markers attracted significant visitor attention. The booth became a particular hotspot as many parents brought their children to take photos and check in with their favorite IP characters.

The Marketing Director of iiGEN noted that this year's CSF stationery fair was a major success, where original design products and IP-backed brands garnered significant attention from the audience. "iiGEN's IP creative stationery is an original product resulting from deep integration of the IP's inherent attributes and co-creation with the licensor, rather than a simple superposition of the IP onto existing products. This approach gives the products a longer lifecycle and enduring appeal."

From a single eraser to a comprehensive stationery range, we produce only genuine products. Our original commitment remains unwavering.

As the world's leading brand for licensed IP stationery, iiGEN is dedicated to the innovation and manufacture of these products. It boasts a powerful IP portfolio and leads the industry trend in this category. While the current stationery market suffers from high homogenization and widespread IP piracy, iiGEN stays true to its core mission, insisting on producing creative stationery only under genuine IP license. The company has secured licenses for more than ten top-tier global IPs beloved by users, with many of its products becoming trendy items that students are eager to share. Moving forward, iiGEN will continue to expand its partnerships with popular IPs.

iiGEN's authentic licensed IP stationery currently ranks among the top three in terms of market share within China's creative stationery segment. Differentiated from conventional products, iiGEN's offerings feature market-leading creative designs that have earned numerous prestigious international design awards. The company employs over 600 manufacturing professionals and more than 100 senior designers, ensuring efficient execution from concept to implementation. iiGEN develops over a thousand new products annually and holds more than 300 patent grants, including seven invention patents.

iiGEN's journey began two decades ago with a focus on creating "an eraser that erases effortlessly," establishing itself as an industry benchmark in this category. The product line has expanded from exam-specific models to various shaped, push-pull, and roller erasers, frequently producing bestsellers. A core proprietary formula ensures clean erasing, while innovative low-residue technology minimizes debris. The use of safe materials provides peace of mind for parents. Sales of the self-developed 'Line-Perfect' eraser have surpassed 500 million units.The highly popular and viral "Soap Eraser" once topped the daily trending list on Xiaohongshu, triggering a nationwide sales spike.

Beyond erasers, iiGEN's core long-standing bestsellers include IP-themed markers, pencil cases, school bags, Sketchbooks, and pencils. The iiGEN Creative IP Versatile Pencil Case comes in over 20 styles, including PU, fabric, large-capacity, two-tier, and liquid glitter designs. All products meet safety certifications and feature IP collaborations, with creative functions that enhance learning and daily life. iiGEN Sketchbooks, developed in partnership with top international IPs like My Little Pony and Sanrio, feature covers printed with classic IP characters using techniques like foil stamping, embossing, and laser printing. This immersive creative experience sparks inspiration. The thick, high-quality paper prevents bleed-through, making these books ideal for nurturing young artists.